“Moroccan Airports,” the brand of the National Office of Airports, revealed a new national campaign titled “Let the Game Begin,” coinciding with the first match of the Atlas Lions in the FIFA 2026 World Cup.
The National Office of Airports explained in a statement that this campaign features a new corporate film that highlights the pivotal role of airports in the kingdom in rallying around major international sports events.
The office added that this campaign is designed in the form of an animated story, using a globally creative and instantly understandable approach.
Just as the Atlas Lions prepare on the field, there are men and women at the airports guiding fans daily towards stadiums around the world; from reception staff, operations teams, security, maintenance, to air navigation services. Two scenes, one team, is “the team that carries the colors of Morocco.”
This mobilization is based on continuous coordination between the National Office of Airports, the Ministry of the Interior, the General Directorate of National Security, the Royal Gendarmerie, the Customs and Indirect Taxes Administration, and the Ministry of Transport and Logistics, where the commitment of all these stakeholders enables the delivery of a seamless and effective travel experience according to the highest international standards.
Away from this event, this campaign falls within the framework of a long-term strategy, continuing to strengthen the partnership established with the Royal Moroccan Football Federation, and supports the path that the National Office of Airports has undertaken to accompany the national teams’ travels, while launching the countdown to the 2030 World Cup, which Morocco will host alongside Spain and Portugal.
This communication program, being executed through television, radio, outdoor advertisements, press, and social media, ensures maximum reach and continuous public presence.
Through this discourse, “Moroccan Airports” affirms that Moroccan airports are not just transit points, but platforms of performance, carriers of pride, and levers to enhance the kingdom’s radiance.
The statement concluded that this campaign, which is at the heart of the “Airports 2030” strategy, embodies the conviction that drives the office. This conviction is manifested in the belief that “behind every significant national event, there is a team working in the field and at the airports.”
